Company Profile


Formed in 2000, Advanced Seed has quickly grown to become one of Australia’s leading importers and providers of turf grass seed and related products for commercial and retail markets.

The company imports only the finest quality products from around the world, with particular emphasis on those products suited for Australian conditions. Its seeds are used by most of the leading racecourses, golf courses, turf farms, local governments and sporting facilities throughout Australia.

A division of the Brandlink Group, Advanced Seed is a wholesale supplier that operates through a network of specialised distributors located throughout Australia.

Five years into its operations Advanced Seeds’ accounting system began to struggle. Brian Hinman, Advanced Seed’s Managing Director, explained, “Our software worked well until more growth and a further acquisition demanded a larger system capable of servicing the increasing accounts complexity, and developing demand for quality and stock control, and batch tracking.”




Jiwa provided Advanced Seed with a business management system that combines monitoring, tracking and customer accounting. Used to precisely monitor the company’s seed blending and batch management, Jiwa makes it possible to provide customers with an assurance of germination rate yield percentage for each mix, and the ability to track every ingredient in a mix, right through to wholesale and retail on-sellers.


Into the Future


Having proven Jiwa’s ability to meet all current accounting requirements, Advanced Seed management is confident that Jiwa will continue to prove its value well into the future.

“The new Advanced Seed inventory management and accounting system has many more capabilities for us yet to use,” Hinman commented. “The next challenge is to activate the landed cost of our imported raw materials. This will not only eliminate a time-consuming and tedious task, currently done with spreadsheets, but will also deliver precise costing information on every shipment. In addition, we will be able to include currency shifts as well as all on-costs and overheads such as freight, insurance, cost of finance and more.”

With Jiwa, Advanced Seed is more efficient, competitive and can offer better value to their customers.

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