Product suppliers and their customers often have one thing in common when it comes to returns: Both would prefer it …
Using ERP to improve customer service
Wanting to improve customer service is a basic desire of every good business, however people don’t typically look toward ERP …
Utilising social media for B2B businesses
If you’re not utilising social media for your B2B business, it’s time to get started. You may not realise it …
How to Manage Customer Expectations
Unmet expectations can be the kiss of death for a business relationship. When what the customer expects and what the …
How to Handle a Customer Complaint
So, one of your valued customers has a gripe with your business. Maybe a shipment was delivered unacceptably late. Or …
Spaghetti Sauce
Have you ever heard of Howard Moskowitz? He’s an American market researcher and experimental psychologist. In the 1980’s Moskowitz …
Boosting customer retention
A company with poor customer retention is like a bucket with a hole – you can keep filling it up, …
